Sub Rosa — hardcover

by Ariel Frailich

60+ effects based on a simple technique

Hardcover, 6″ x 9″ (15 x 23 cm), 180 pages
Published by I Saw That!

Cdn$ 60.00

Includes shipping to
and applicable HST.

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Note: Sub Rosa is also available in a digital edition.

Sub Rosa is a wonderfully deceptive and versatile technique that you can learn in seconds and master in minutes.

It’s simple and direct, and doesn’t involve any sleight-of-hand or difficult, hidden moves. It’s suitable for stage, parlour, and close-up, and is equally at home in magic and in mentalism.

Sub Rosa has dozens of applications. You can use it for effects as diverse as:

  • Card or Bill in Cigarette
  • Linking Finger Rings
  • predictions and divinations
  • Torn and Restored effects
  • Coin in Bottle
  • Paper to Bills effects
  • Colour-Changing Knives
  • paddle routines
  • Brema Nut and similar
  • transpositions and transformations

and countless others. You can even use it for a Bullet Catch!—but it’s not recommended.

In Sub Rosa, you will find over sixty effects, including:

Stage magic:

  • Good Evening: A message appears on a blank sheet of paper crumpled up by a spectator. Fully scripted.
  • Losing Face: A selected card becomes blank and its face appears printed on a handkerchief held by the spectator.
  • After the fact: A very clean handling for borrowed-object-to-impossible-location effects.

Stage mentalism:

  • A Squeeze of Deception: Three borrowed coins are held by a volunteer on stage. Without ever touching them, you correctly determine their dates. With several variations, including a design duplication.
  • The Game of Keys: Several spectators try to win a borrowed watch. Complete with cheeky game show host, cheering section and consolation prizes. Fully scripted.
  • Spodomancy: You predict a merely thought-of card, burn the prediction slip and use the ashes to reveal a selected card in an eerie way.

Close-up magic:

  • Changing Roles: A spectator holds a gold ring, you hold a silver coin. The two should transpose; instead, the metals transpose. Fully scripted.
  • A simple colour separation: Simple, direct version of Out of This World, using a small number of cards. Spectator can shuffle at any point. No crossover/colour switching.
  • Fast Boat to China: A borrowed coin placed in an envelope turns into a Chinese coin. Fully scripted.

Close-up mentalism:

  • Underhanded Heads-Up: You predict the date of a coin freely selected through elimination. Uses ordinary coins.
  • Triplets and Trios: A very clean prediction (or divination by spectators) of three numbers, letters, words, images, etc. With fully scripted presentations inspired by: Koran’s Gold Medallion, Becker’s Casino Royale, Rutledge’s Minding the Store, plus travel destinations, a night on the town, a murder mystery, and many more.
  • The Sub Rosa Index: Prediction system with up to 8 outs. Numerous presentation possibilities.

In addition, you will find:

  • a headline prediction
  • a Cups and Balls technique
  • key bending
  • a card revelation
  • a Linking Pins finale
  • spirit writing
  • book tests
  • spirit photography

and more.

Many effects have fully scripted presentations. There are humorous routines, straight pieces, and even a few Bizarre effects. Themes include:

  • an experiment in an ESP lab
  • learning card tricks
  • spirit photography of dead celebrities
  • winning at Bingo
  • bad luck at cards, even with the help of magic
  • a murderer
  • a dead clown
  • a would-be student of divination
  • good luck charms, amulets, feng shui
  • tattoos, voodoo

and more.

Last but not least, with the Sub Rosa technique, you can often use inexpensive, ordinary items instead of specialized apparatus to accomplish similar effects.

Add Sub Rosa to your arsenal and open up a new world of strong yet easy magic. Get Sub Rosa today.


David Regal, legendary performer, creator, author, writer and more: “Ariel Frailich has literally written the book on an underutilized switch of small objects that can do miracles. It should be in the repertoire of every magician.”

Matthew Field, author, editor of over 75 magic books for Richard Kaufman and others, former editor of the Magic Circular, and former video reviewer for Genii: “An unbelievably rich collection of plots, routines and stories to accompany a clever switch. Well done, Ariel!”

Rolando Santos, The Linking Ring, June 2019: “… absurdly easy to learn… The subtlety of the method is what sets it apart. Frailich does an exceptional job of explaining the nuances of the technique and offering dozens of routines and concepts incorporating it. The magic effects alone are worth having Sub Rosa in your library.”

Nick Lewin, Vanish, Apr. 2019: “I strongly recommend this scholarly but eminently practical book to any magician, and I think it will help develop every magician into a more creative and capable performer. I give Sub Rosa a very enthusiastic five-star rating.”

Wittus WittMagische Welt, Apr. 2019: “A gold mine for professionals and amateurs. Excellent — 5 stars.”

Quentin Reynolds, well-known professional magician and mentalist from the UK: “If you are familiar with any of Ariel Frailich’s published works you will know that his main focus is on presentation, his book Card Stories being a perfect example.

“He sees beyond moves and sleights as he explores the possibilities of the routines that can bring those hidden techniques to life and engage an audience. Although his sleight-of-hand skills are considerable, here in Sub Rosa, he takes a simple technique known by most magicians—even though no one seems to know what it is called and hardly anyone does it—and explores it in detail before teaching how it can be used in many different performing situations.

“The technique is simple to grasp and understand. With a few minutes’ practice, it’s not just undetectable, but there is not the slightest suspicion anything has taken place. It is one of the most natural moves ever developed and it won’t surprise you to know it’s often used by swindlers and con men. Once you’ve got the basic handling, you will learn the many ways it can be used in both close-up and stage performing environments. You’ll then explore the sixty-odd different presentations for tricks and routines, where the technique will improve the handling.

“There are sections on both magic and mentalism, along with exploring added secret devices that can be used alongside the technique.

“When Ariel asked me to look over this manuscript, I expected something of about thirty pages. In fact there are 180 pages, very well written with ample photos where needed. Ariel is a very good teacher and in this exhaustive treatise you will find—at the very least—one routine you will use. But of even greater value, it will get you thinking about using this technique in effects you already perform, and that is something we all need more of.

“Most definitely recommended.”

Jim Byrnes, seasoned worker: “Great, easy-to-use utility move. Worthwhile investment, especially if you’re looking to do less gymnastic sleights to accomplish truly professional magic. It’s a secret because if everyone knew great magic could be done this easily we would be out of business. Well done.”

Paul Pacific, professional mentalist: “With Sub Rosa Ariel has taken an organic and versatile utility move and applied it to many original effects. The presentations are very well thought out and can be used exactly as written. There is something for every student of magic in this book. Bravo!”

Jim Short, seasoned worker: “I have arthritis and essential tremor, but I still want to perform strong magic. I’m always on the lookout for things that don’t require me to deal out 21 cards into 3 piles multiple times, and things that look like, well, magic.

“I recently ran across Sub Rosa by Ariel Frailich. It ticks all the boxes for me. I can handle the technical aspects easily despite my issues, and the technique will fool even the most eagle-eyed spectator. The misdirection is almost built in.

“Ariel doesn’t just give you the concept, though. He gives you some great routines to get started. However, even though these routines are worth doing, I would recommend using them as a jumping-off point to develop your own material. Sub Rosa is so versatile that you’ll be coming up with card, coin, mental, and children’s magic (and more!) of your own in no time.”